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Lake to continue working on the 6th annual wave of IAM's RoadSmart driving safety culture survey!

We are pleased to be working with IAM Roadsmart for

the 6th year in a row on their driving safety culture survey.

Founded in 1956, IAM RoadSmart has an ongoing mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from e-learning to on-road modules and the well known advanced driving and riding tests. This survey was first carried out in 2015. The objectives are to study UK motorists’ driving safety attitudes and behaviour in terms of:

The potential car driving problems faced by drivers now compared with 3 years ago • The perceived threats to personal safety whilst driving • The relative acceptability of driver behaviour • Respondent driver behaviour • Support for potential new regulations and laws governing driver behaviour and licence renewal • Perceived police prioritisation of aspects of bad driving • Attitudes towards the encouraging drivers to improve their driving skills by taking advanced driving tuition and advanced driving test • Attitudes towards the problems associated with potholes in the roads. The results are based on an online survey of just over 2,000 motorists weighted by region and age group to be representative of UK motorists as a whole.


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