​We have worked with the Association of Accounting Technicians (AAT) on a number of online research projects amongst their members. An example of one of these projects can be found below:

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• AAT commissioned Lake Market Research to design and deliver an online U&A survey to determine career aspirations and membership preferences amongst members.

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• A central master questionnaire was developed to cater for the varying membership groups of AAT and to maximise participation rates. Response rates exceeded expectations and the profile of those responding was consistent with membership profiles.

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• Our work provided insight and direction for AAT to develop their existing memberships offerings and explore new opportunities.

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