AGENCY CASE STUDY
We have long-established relationships with research, marketing and PR agencies, many of whom we have approved fieldwork supplier status.
We have worked with Chrysalis Research for last 4 years, on a number of research projects. An example of one of these projects can be found below:
For the last two years, we have worked with Chrysalis Research on the delivery of a research programme assessing users’ awareness and attitudes towards responsible gambling messages.
The project involved face to face interviews with users of gambling machines across a number of venues. Careful planning of interviewer shifts were required to ensure a representative spread of interviews across the venues. Accurate representation was critical to determine the effectiveness of the campaign and future rollout to other venues.