Annual perception residents' survey
Lake Market Research was commissioned by Swale Borough Council to conduct their yearly perception survey amongst residents to measure how opinions have changed year on year. The survey was conducted via a postal methodology distributed to Swale residents with all elements of setup and distribution conducted in house. A sample of 2,500 were invited to take part and we achieved a 26% response rate through an initial and reminder mailout. Sub group data tables and a topline results dashboard comparing results against last year’s survey were provided to the client.