© 2017 by Lake Market Research

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MOTORING OMNIBUS

Monthly Household Survey

The Motorists' Omnibus

Access to 1,000 motorists each month through our motoring omnibus. Wealth of data going back 20 years - tell us what you want and we’ll see if we’ve got it! If we haven’t...we can get it!

What is the Motorist's Omnibus?

The Motorists Omnibus  was set up as a face to face in home survey of motorists in the UK face to face, interviewing a nationally representative sample.

Options to subscribe to a specific module, place ad hoc questions on the omnibus for a month or more or interview a sub-set group e.g. female motorists, 25-34 year motorists, Ford owners, etc.

Demographics Collected

  • Gender

  • Age

  • Household Composition

  • Marital Status

  • Social Class

  • Region

  • Internet Access

Motorgraphics Collected

  • Average miles driven

  • Car make and model

  • Car body type

  • Engine size

  • Engine type

  • Year registered

  • New / Second hand

  • Length of ownership

  • Likelihood of replacing car

Insurance data Collected

  • Provider

  • Purchase channel

  • Price comparison websites

  • Breakdown insurance

 

PROJECTS