Lake has conducted various studies for Deep Blue Research including face-to-face consumer studies at a variety of High Street stores and supermarkets
Greeting card research
Interviews with buyers and non buyers of greeting cards in Morrison stores. All interviewing was conducted at the aisles with quotas set on the profile of Morrisons shoppers.
Bottle top research
Interviews with soft drink buyers to assess a potential new environmentally friendly bottle top. Since this research was conducted the bottle top is now used for most major soft drink bottles.