Cancer Awareness Measure

Lake conducted the Cancer Awareness Measure for NHS Brighton & Hove to establish a baseline for population awareness of cancer in Brighton and Hove. All interviews were conducted face to face in home. The sample included men and women aged between 45-74 years who were Brighton and Hove residents and who lived in postcodes within the two most deprived quintiles or the two least deprived quintiles in the city. A total of 3,000 were interviewed, two thirds of which were from the more deprived quintiles and one thousand from the least deprived. Equal numbers of men and women were selected and interlocking quotas set in terms of gender, age and district. Initial analysis focused on identifying areas of low awareness that existed within the population, and understanding any differences by the key demographics subgroups, such as age, gender, ward, for each of the CAM items. We then explored whether there were any associations or links between the questionnaire metrics, e.g. awareness, perceived barriers and anticipated delay in presentation.