B2B research - flood risk study
Lake Market Research was commissioned by Business Link and The Environment Agency to conduct research amongst businesses in the South East of England (specifically in Kent, Sussex and Hampshire) that were located within a flood risk area, a proportion of these had signed up to the Flood Warnings Direct Service. A general sample of all businesses was provided by Business Link, with additional sample provided by the Environment Agency. The questionnaire was designed in conjunction with Business Link and The Environment Agency, and took around 12 minutes to complete. A total of 200 interviews were completed over the course of the fieldwork period. A further 12 tele-depth interviews were conducted amongst those businesses that had experienced flooding.