Lake has conducted various research studies for Amscreen including LCD media research effectiveness
Assessing the effectiveness of Amscreen LCD screens in petrol forecourts and doctors surgeries gathering awareness of various creatives for Sky, TomTom and Coke zero.
LCD screen awareness
Exit surveys conducted in petrol forecourts to understand awareness of the LCD screens. The first wave of 200 interviews was pre-ad campaign for Coke Zero. 2 subsquent waves were conducted whilst the campaign was running on the screens to understand awareness and recall of the advertising.
Exit interviews at petrol forecourts to understand awareness of the LCD screens and the Think Bike! Campaign being run by the DFT
Research amongst people waiting to see the doctor to understand recall of the LCD screen advertising for BMI Healthcare. 200 interviews conducted across 5 surgeries